And from Malaysia to Japan and France, each country has its own preferences when it comes to usage. If you spot that your competitor’s website shows better performance, it flags that you have to work on your SEO and content strategy, comparing the structure, content, and design of site pages.The internet is brimming with websites and applications of all kinds. Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content.When doing competitive benchmarking, this metric can help to determine whether you need to implement further mobile optimization strategies to stay in the game. desktop traffic share shows which devices people use to enter a site page. While CNN, FOX News, and NYT keep their top positions, this decrease implies overall news fatigue as the only site showing a spike in user interest (probably thanks to the revival of offline sports) is a cable sports channel, ESPN, which grew its visitors by 15% MoM.Īlthough observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Traffic Analytics reports also include important metrics like: ![]() The media industry leaders are also generally showing a slight 3% average traffic decrease. The Most Visited Websites - US, Media Category Yet Netflix, the absolute category leader that shows double the number of visitors compared to its key competitor, Hulu, has lost a little over 25% of its traffic in September 2020. HBO and FOX are the only industry players that managed to boost both traffic and positions, with average traffic growth of 30%. The average decrease stands at 5%, with Amazon losing the highest number of visitors (11.81%), probably due to the significant initial traffic boost shortly after the start of the pandemic.ĭespite declining traffic numbers within the streaming services category, the top 5 players have retained their top positions, comparing MoM August-September data. Yet, when looking at traffic numbers, we can see that the overall traffic to almost all top retail sites is down. Position wise, things seem to be fairly consistent in the retail industry. The Most Visited Websites - US, Retail Category September 2020 data), we decided to dig deeper into each industry and uncover their key players. Since retail, media, and streaming services are showing the highest MoM position volatility (August vs. Insights on the Most Common Sites in the US by Industry As of September 2020, it seems like user interest in entertainment streaming platforms such as Netflix and Hulu is cooling down as media hubs increase their traffic share. This seems to have negatively affected traffic to weather sites while increasing traffic share for online shopping as we see Macy’s and Home Depot’s positions go up.įor industries related to content production, the pandemic has had a huge impact on visitor count.Īt the start of the pandemic, traffic to news sites and streaming platforms spiked, rising by an average of 11% for news and 87.6% for streaming sites. Twitter and LinkedIn traffic is down by an average of 16%.ĭespite the US economy starting to open up, many Americans still prefer to stay safely at home as talk of a second wave of the pandemic was already starting in September. ![]() September 2020 data, it’s curious to see that social platforms like Instagram and Pinterest are moving up their positions, with Instagram’s position going up by one point and Pinterest’s traffic growing by 2%, moving it up 3 points. Once we look past the top 10, we can start spotting some position changes. ![]() Rising Interest In Visual Social Platforms Spotting Common Patterns in the Most Visited Sites List We will keep an eye on this top 10, although these traffic leaders are unlikely to give way to any other sites in the foreseeable future. With Google as the absolute traffic leader, the report features the obvious top 10, with the likes of YouTube, Facebook, Amazon, and Wikipedia making the list. We will be updating this post on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.īefore getting into the nitty-gritty of the trends within the top US domains, we’d like you to take a closer look at the actual top 100 list. What could be more exciting than discovering the most visited websites in the world’s top economy? Well, nothing, as the US often sets the global trend when it comes to the top sites by traffic received.īased on data from the SEMrush Traffic Analytics tool, this post reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.
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